SERVICES
Your marketing support.
SOCIAL MEDIA
Social media is a 24/7 blessing and curse. It has completely revolutionised how we can connect and engage with our audiences, whilst creating a brand voice and identity. As a "free" tool, there's no reason to not take advantage. But as one of the most time-consuming elements of the marketing mix, it's fully understandable that you may not have taken the step just yet. I can assist with either the creation and training or ongoing management of each social media platform, both paid and organic. Each platform sees regular updates and evolution, along with the introduction of new platforms. It's crucial you know where your audience is to ensure your time and money is best spent, along with protecting your brand integrity, whilst maximising the potential of this incredibly powerful tool.
CONTENT CREATION
There's no doubt about it, content is King. But in this era of an endless supply of digital content, it is imperative to remain relevant, consistent and on-brand. From blogs, press releases, to online graphics, bespoke e-mail campaigns, to newsletters, direct mail and everything in between, every touch point counts. Getting the tone of voice, presentation and relevance right will ensure ongoing engagement from your audience. Pair that with a strong delivery strategy and you have a winning combination.
DIGITAL SUPPORT
I've covered the social media and content creation, but in essence these all tie into the bigger picture. It's important to not identify these elements individually, but as part of a wider strategy. From website management, bespoke e-mail campaigns, SEO, PPC, Retargeting, CRM management, e-newsletters and more, your customer needs to see consistent, engaging and, in many cases, personalised content along their journey. Add in the social media, plus compelling content and the online circle is complete. You have an online marketing strategy.
OFFLINE SUPPORT
Whilst there's no doubt the majority of client communications is focused online these days, I'm a huge believer in the power of print. Having designed and placed adverts in national newspapers, to organising and delivering Royal Mail campaigns of 100k flyers, I understand the challenges, and rewards of print and direct marketing. When it comes to engaging with consumers and CRM management, it's important to not only look online... mail, brochures, signage, posters - there are a multitude of methods, as long as the message is strong, the call to action clear, the design bold and the placement targeted, you will reach your audience. Community engagement is often key to building local relationships, whilst this can be done online, offline support of the same message is crucial to ensure optimum touch points.
